Design that moves inventory, not just eyes.
Every project here started with a shelf audit, a competitive set, and a manufacturing brief—not a mood board.
Projects built for the shelf, not the portfolio.
Fieldstone Provisions
Lowland Brew Co.
Meridian Health Co.
Tallow & Grain
Retail relaunch targeting natural grocery. Competitive set analysis drove a structural form change that added 12% perceived-value margin at point of sale.
End-to-end system for six SKUs across two retail channels. Substrate and finish spec driven by retail planogram constraints and category comp analysis.
Shelf-facing label system for three SKUs. Visual hierarchy resolves at three feet so the product reads before the shopper stops walking.
Packaging system bridging DTC unboxing and specialty retail shelf. Single structural form handles both channels without a production split.
The system behind every finished form.
Each project documents the visual hierarchy logic: which element leads at shelf distance, which resolves at arm's reach, and which rewards the hand that picks it up.
Manufacturing realities—substrate weights, print process constraints, dieline tolerances—are recorded alongside the design decisions that respond to them.
Your category has a shelf problem. We know how to solve it.
Limited intake each quarter. If your packaging needs to work harder at point of sale, start the conversation now.