Why secondary shelf position kills repeat purchase

Spot color versus CMYK: a cost-per-unit decision

When the carton structure is the category disruption

Position two on the shelf isn't neutral—it actively suppresses re-selection. We break down the comp data and what structural form decisions reverse the disadvantage.

The choice between spot and process color isn't aesthetic—it's an economics problem. Run lengths, substrate, and retail margin all have a vote before the designer does.

Changing the opening mechanism or footprint can reframe a product's perceived tier. Three case studies where structural decisions outperformed graphic redesigns on velocity.

Ready to put this thinking to work?

We take on a limited number of projects each cycle. If your packaging needs to earn shelf space, let's talk scope.